Volvo's dilemma of not being able to offer a completely new model during the first half of the 1960s was effectively eliminated in the middle of August 1966 when the new Volvo 144 was first shown. The car was nothing less than a small sensation. It had a new design language featuring clean angular lines, signed Jan Wilsgaard and contained a lot of new safety technology. A future million seller had...
In August 1966, Volvo presented a new 4-door car called the Volvo 144. It represented the start of an entirely new car series which, until 1974, accounted for Volvo's volume models.